No I'm not making this up. 

http://www.pccasegear.com/index.php?main_page=product_info&cPath=416&products_id...

I really do not know what to make of this.

It is a good product. Naturally, I do not suggest to use it for every cleaning task where you can easily get good results with classic methods like dust cloth or brush. For example, you can use it to easily clean interstices between the keys of laptop keyboard ... or you can use it in PCBs cleaning because it is difficult clean them with a paper cloth due electronic components and cleaning them with brush can generate electrostatic field (unless using antistatic brush).