Oi - AMD...NOOOOO! >:(

Don't dissolve the ATI brand name! ::)

You'll lose sales I tells ya'! :P

http://uk.theinquirer.net/?article=35774

http://www.dailytech.com/article.aspx?newsid=4982


Quote:

Also mentioned during the conference call is AMD’s new branding scheme regarding ATI products. Under the new branding scheme, chipsets for Intel processors and graphics cards will continue on with the ATI brand name. ATI designed chipsets designed for AMD platforms will be branded under AMD as previously reported.

wrote on 18.11.06 at 22:53:43:

http://www.dailytech.com/article.aspx?newsid=4982

yeah exactly , heh AMD has decided to keep use'n the ATi brand name for GFX products I read that on the Tweakers.net fp Nitrox :)
http://tweakers.net/nieuws/45249/Meer-details-AMDs-Fusion-processor-onthuld.html

Dutch words:
"Het ATi-logo zal op alle chipsets voor het Intel-platform en alle gpu's voor het gebruik op grafische kaarten pronken. Chipsets die voor het AMD-platform bedoelt zijn, zullen in de toekomst van een AMD-logo voorzien zijn."

My Translation from the dutch tekst to the english heh:

English words
"The ATi Logo shall shine on every chipset for Intel platforms and all GPU's for use of Graphics cards usage.
Chipsets which are menat for the AMD platform, shall have an AMD logo in the future :)"

Hey NitroX das voor ons goed te verstaan ;)

AHA! I get it - so if it's an AMD "branded" system...then they will have AMD on the GFX. ::)

But normally it's still ATI on GFX cards that are NOT in an AMD "branded" system. ::)

Well at least they're making it nice and simple to distinguish... :P

LOL! ;D

mkaay ???  

Anyways I'm happy that my Beautifull Sapphire ATi Radeon X1900 XTX has the cool ATi logo's in it's self as the boxart too  :P :P :P
http://www.3dfx.ch/gallery/d/12732-2/X1900+XTX+on+box.JPG http://www.3dfx.ch/gallery/d/14704-2/X1900+XTX+diagonal+PCI-e+side.JPG

The X1900 XTX might stay here as being one of the last pure ATi Graphics cards, the card it's self is nice also especially it's cool Red PCB :) If you look carefully on pic 2 you can see that Sapphire putt a sticker of thier brand over the original ATi sticker LoL  :-X
My X1900 XTX is a Rev.A 0552 Revision A, year 2005 week 52 :)

@paulpsomiadis: Almost;

1. Chipsets (including integrated graphics) for AMD systems will use the AMD brandname.

2. Chipsets (including integrated graphics) for Intel systems will use the ATI brandname.

3. Graphics chips that go on PCB's (videocards) will also keep the ATI brandname.

Dumb move, confuse people for no good reason.

wrote on 19.11.06 at 13:18:23:

Dumb move, confuse people for no good reason.

I think it isn't that bad. I'll quote Nitrox Infinity:

Quote:

1. Chipsets (including integrated graphics) for AMD systems will use the AMD brandname.

AMD wants it to be an AMD system. Pure AMD, no ATi. After all an AMD chipset is an AMD chipset. Seems logical to me.


Quote:

2. Chipsets (including integrated graphics) for Intel systems will use the ATI brandname.

Of course this would be an ATi chipset. An AMD chipset with an Intel CPU? Nah :P


Quote:

3. Graphics chips that go on PCB's (videocards) will also keep the ATI brandname.

Since 1985 ATi used the ATi name for their graphic cards. The name ATi is still used these days and will be used in the future. Seems logical.

wrote on 19.11.06 at 15:16:45:

AMD wants it to be an AMD system. Pure AMD, no ATi.

Consumers are not stupid and "ATI" has excellent brand recognition.

Calling an ATI board "AMD" just because it is installed in an AMD based system is rediculous.

No ATI board is going to be called AMD.

Only chips (northbridge/southbridge, that stuff) for AMD CPU's are going to be called AMD.

wrote on 19.11.06 at 18:11:47:

No ATI board is going to be called AMD.

Err... I have already seen pictures of ATI graphics boards with AMD logos.

wrote on 19.11.06 at 19:12:24:

Err... I have already seen pictures of ATI graphics boards with AMD logos.

no I don't want AMD's logos to my coming system with Intel core 2 duo

wrote on 19.11.06 at 19:12:24:

Err... I have already seen pictures of ATI graphics boards with AMD logos.

Can u paste a pic or two? I am really curious about this...  ???

Edit: Found it in the link above (theinquierer.net) Quote:

"As you can see in the picture above, the board is your typical ATI Radeon X1900 with the old and loud cooler, but now with AMD branding. AMD decided to do an Nvidia/3dfx and the case is closed. Regardless of what some AMD or ATI execs might be saying, the actions they took with their partners and employees of ATI speak for themselves."

wrote on 19.11.06 at 19:12:24:

Err... I have already seen pictures of ATI graphics boards with AMD logos.

I've seen them too, but untill I actually see them for sale in stores, they're nothing but marketing/promotion.

wrote on 20.11.06 at 10:19:39:

I've seen them too, but untill I actually see them for sale in stores, they're nothing but marketing/promotion.

exactly totally agree there many rumors may seem real but thier evidence will only count if they are seen like that in the retail stores, in this case seeing is believing ya know ;)

@ Gary you mean this picture right? :
http://uk.theinquirer.net/images/articles/RebrandedFireStream-AMDCTM.jpg

All I can say about that one is, it's a nice PhotoShop ala fotosoep and nothing more ;)
Just a vision from somebody, but norries this will not happen, cards from ATi will just keep thier retail & OEM brandnames with nice big ATI logo's onthem like my Sapphire ATi Radeon X1900XTX for example:
http://www.3dfx.ch/gallery/d/14704-2/X1900+XTX+diagonal+PCI-e+side.JPG

wrote on 20.11.06 at 12:57:50:

All I can say about that one is, it's a nice PhotoShop ala fotosoep and nothing more

Prove it.

wrote on 20.11.06 at 17:27:26:

Prove it.

Prove that it ain't a photoshop ;) :P
This picture doesn't look 'real' too me (It's more a normal image used for product pages).  

And read this: iXBT.COM - AMD raskryvaet novye dateli Fusion
The third (last) picture tells me: 'All discrete graphics products and Intel-based chipsets will be branded ATI'.

So, I'm pretty much convinced that the new cards will be ATi branded  :)

Hm, haven't seen or heard of AMD Graphics Boards myself yet.

IMHO, there would be a shock going through the devoted ATI community if that happened anytime soon.
Chipsets... okay (why not, AMD Chipset for intel, like in the very old days)...
But Standalone GFX... should be kept to the Name that people trust for Graphics.

An AMD Radeon X1950 sounds just as strange as a hypothetical ATI Athlon64 X2 5200+, for example :P

(I think they know that, therefor they won't touch the hand that is feeding them : long-time evolved and established brand names)

wrote on 20.11.06 at 17:27:26:

Prove it.

lolz no need to prove it can't you see that that image is computer rendered , heh i can as many others , can you prove that it is real then ?

Learned have I that not to believe everything that is written because that has same effect of like believing in the luck of a horseshoe which is mostly nonsense.

@ FalconFly

I agree and it would also be bad for marketing as well ATi is so well known since 1985 why would AMD not use the ATi brand name for marketing by selling ATi GFX cards, if I were smart I would keep the ATi brand name in the GFX cards thereby not decreasing my stocks.

wrote on 21.11.06 at 00:27:55:

lolz no need to prove it can't you see that that image is computer rendered , heh i can as many others , can you prove that it is real then ?

No I can't see it is computer generated AND it is not unusual for a company to buy out another and start slapping their logos on the hardware.

It is VERY common.

Unless you can point out artifacts or some other proof the image is digitally altered then your opinion is just speculation.

a speculation it is but real the photo is not ;)

what is known is what FalconFly explained like NirtoX Infinity did also.


wrote on 19.11.06 at 12:18:40:

@paulpsomiadis: Almost; 1. Chipsets (including integrated graphics) for AMD systems will use the AMD brandname. 2. Chipsets (including integrated graphics) for Intel systems will use the ATI brandname. 3. Graphics chips that go on PCB's (videocards) will also keep the ATI brandname.

no offence but that is what I rather believe :)

wrote on 21.11.06 at 00:54:32:

a speculation it is but real the photo is not

LOL.

You need to read back what you just posted.

A quick Google search indicates the picture is real, indeed on one site someone close to ATI headquarters indicates that all the ATI flags and logos are already gone. (Replaced with AMD)

It is possible the "AMD" logos will be used for high end products and ATI for low end, time will tell.

sorry I see no mistakes, the photo looks very fake, I came across it on some chinese site lol, not´s like i can read them but then again doesn´t say it´s real right ?  

Oh well somethings may look real which are not that real afterall, in otherwords does it matter ?

Rather wait till the real thing get´s on shelves then we can see if it will happen but in the dutch news it was stated that this will not happen anyways like NitroX Infinity said.

Sorry but I don´t feel like worring about it since it isn´t that important. :-/

wrote on 21.11.06 at 11:03:38:

sorry I see no mistakes, the photo looks very fake

Then it should be very easy to point out the errors in Photoshop, please do so.

If your going to state that something is fake, then please have something based on facts to show us.

Anyways I removed my post because yes it was abit over the top sorry for that.

I think we'd better leave this conversation aside it's only gonna lead to more confusion and will only worsen the situation.