Quote:Dumb move, confuse people for no good reason.
I think it isn't that bad. I'll quote Nitrox Infinity:
Quote:1. Chipsets (including integrated graphics) for AMD systems will use the AMD brandname.
AMD wants it to be an AMD system. Pure AMD, no ATi. After all an AMD chipset is an AMD chipset. Seems logical to me.
Quote:2. Chipsets (including integrated graphics) for Intel systems will use the ATI brandname.
Of course this would be an ATi chipset. An AMD chipset with an Intel CPU? Nah
Quote:3. Graphics chips that go on PCB's (videocards) will also keep the ATI brandname.
Since 1985 ATi used the ATi name for their graphic cards. The name ATi is still used these days and will be used in the future. Seems logical.